Nike 78
Client: NIKE
Date: 2010
I was recently invited to take part in a challenge alongside 77 other creatives / studios as part of a project called Nike 78.
Celebrating the design & functionality of Nike Trainers, we were each sent a pair of shoes and asked to create something inspired by sport, function and design.
After much experimentation, including a brief flirtation with sculpture i decide to create a "Illustrated Plan for Possible Modifications";
This plan depicts various possible or imaginary additions that could be made to the shoes over the coming years including hologram computers on the front f the shoe, gel cooling side panels, additional customizable ankle support and more.
more info on the NIKE78 project can be found here
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Matt Needle © 2010
All Work Is Subjected To Copyright.
Date: 2010
I was recently invited to take part in a challenge alongside 77 other creatives / studios as part of a project called Nike 78.
Celebrating the design & functionality of Nike Trainers, we were each sent a pair of shoes and asked to create something inspired by sport, function and design.
After much experimentation, including a brief flirtation with sculpture i decide to create a "Illustrated Plan for Possible Modifications";
This plan depicts various possible or imaginary additions that could be made to the shoes over the coming years including hologram computers on the front f the shoe, gel cooling side panels, additional customizable ankle support and more.
more info on the NIKE78 project can be found here
Tweet
Matt Needle © 2010
All Work Is Subjected To Copyright.